Who was Peder Cho?

I was a corporate zombie
I lied about my financial success
I was broke despite making 45K a year
I allowed the nightlife to consume my life
I hid behind my degree
I thought a college degree solved anything
I latched on to friends’ entrepreneurial success
I was scared to start anything of my own
I had no plan for the future
I was never honest with myself

Who is Peder Cho?

I am a designer
I am a business owner
I am destined to create my own career
I am embracing my honest purpose
I am prepared for the future
I am transparent
I am unapologetically me
I believe in myself

The latter is who I am today and what will reflect on the brand, BiYu.
I am nowhere near where I want to be, but I am finally on the way!